Executive coaching is currently estimated to be a $10 billion business in the United States. It is growing for good reason. According to Brian Underhill, Ph.D., founder and CEO of CoachSource.com, coaching is more effective than leadership training because it focuses on identifying the ideas, habits, skills and behaviors that matter most and provides the structure and follow-up that makes new learning stick.
As an entrepreneur, you started off as a specialist: You had a great idea for a business, and you launched. As a newfound business owner, you’re now stuck with the job of the generalist. This can work for a while, but you’ll soon realize that you don’t have time to stay on top of all the things you need to do, or challenges too complex for your experience. You can continue to hack it, or you can get some help.





